You build the best decks
in the area.
Let's make Google agree.

We would remake the site on the fast, no-maintenance stack we build on now, tuned for Google and AI search, with the new configurator built in. Then keep it climbing with content off your TimberTech videos. One simple monthly plan, and the new site is included.

Client
Stone Ridge Decking
Auburn, CA
Contact
Jake Johnson
Founder
Engagement
Rebuild + SEO
One monthly plan
Prepared by
Proxy
July 2026
Where the site stands

A strong business, held back by the site underneath it.

The business is solid. Real reputation, real service pages, and you had it built properly in 2023. The bones are there.

But the site carries a lot of plugin weight now, WooCommerce, the deck configurator, the multi-step forms, and that makes it slower, more fragile, and in constant need of upkeep. Meanwhile the content that would pull in new customers has gone quiet.

3+
heavy plugins slowing every page: WooCommerce, configurator, forms.
'23
last blog post. Dormant for three years.
0
local-business schema, the thing that feeds the map pack.
0
location pages for the second location.

The answer isn't another round of plugins and patches. It's a lighter site, built the way we build now, that ranks better and never gives you a maintenance headache.

The approach

Off WordPress. Onto a stack with nothing to break.

We remake the site as a fast static build on the stack we use for all our sites now, SEO and AI-search ready from the first line, with your new configurator built in. Same content, same brand, none of the weight.

× WordPress today
  • Plugins to update, license and secure, every month
  • WooCommerce + configurator + form plugins slowing every page
  • Breaks and needs fixes. You have lived this.
  • A constant target for hackers
  • Clunky to edit
✓ The Proxy stack
  • No plugins. Nothing to update, nothing to hack.
  • Static and fast on Cloudflare's global edge
  • The new configurator built in, with live pricing
  • A simple editor for your blog, no wp-admin
  • Near-zero to run, so it stays cheap to keep

This is the same weight that made SelectADeck painful to run. We would make sure your main site can never have that problem.

The content engine

Your YouTube channel, turned into rankings.

The TimberTech venture is the strongest asset in your plan. Each video gets embedded on its own post and written up into content that ranks on Google and gets quoted in AI answers, for what buyers actually search: decking costs, colour guides, "deck builder near me." The video keeps people watching, the words do the ranking.

TimberTech video Blog post + embed Ranks + links back Compounds
The bigger picture

Three businesses. One network.

You have three deck-adjacent properties, and right now they work in isolation. Linked together, each one lifts the others.

Build
Stone Ridge
The hub. Ranks for deck building and feeds the leads.
Configure
The configurator
Lets customers design and price a deck, and can offer Lume lights as an add-on right in the visualiser.
Light
Lume Deck Lights
Shares an audience and keywords. Featured in the same content, linked from the same network.
How it rolls out

A clear order of operations.

01
Rebuild
The new static site and configurator, SEO and AI-search ready, local-business schema and clean structure from the start.
02
Launch & local
Go live with redirects that carry your rankings across, a location page and Google Business Profile for the second location.
03
Content engine
The video-to-post workflow goes live and the blog comes back to life, four posts a month.
04
Ongoing
Content, local SEO, AI-search and reporting, month after month. The part that compounds.
The plan

One plan. The new site included.

Instead of a big one-off invoice, everything rolls into a single monthly plan. The rebuild and the configurator are included when you come aboard, and it replaces the hosting and maintenance you already pay for.

$500 / month
12-month plan
Extra pages or campaigns beyond this are quoted separately. No long lock-ins beyond the first year, no agency games, just steady, compounding progress.
Next

Let's map it on the call.

This is the shape of it. On our call we will tighten the scope to what moves the needle first, and I will confirm timing. The demo below is the configurator that would live on the new site.

See the configurator demo